By default Infobar for WP automatically tracks:
- page views
- conversions rates = (page views/clicks)x100
- browsers (upgrade only)
- average time (upgrade only)
- average page views
Your conversion rate is the most important metrics in Infobar for WP. Simply put, the higher it is, the better!
In your Wordpress dashboard, click on Infobars then Analytics to access the Analytics screen
On the analytics screen you will have immediate access to all the data you need to track which campaigns and infobar variants give you the best conversions.
On the top right hand-side of your Analytics dashboard you can also apply specific dates. For instance you may want to see how your infobars performed for the month of April 2013.